Core Values

  • Continuous improvement
  • Our Quality Management Process
  • Rigorous Engineering, Testing and Quality Control
  • Ensure quality components and materials are used in the manufacture of our products
  • Establish and maintain manufacturing partners that are suitably skilled and experienced, with adequate Quality Control processes in place
  • Maintaining a suitably skilled, knowledgeable and professional work force
  • Maintaining a suitable company structure that is capable of supporting the business requirements
  • Understand our target markets to the best of our ability
  • Develop products that satisfy market needs and niche requirements
  • Develop products that represent value for money with features relevant to the current and emerging market
  • Provide products that are easily integrated with other system components, regardless of their source
  • Take onboard feedback from our end users, distributors and dealer network
  • Involve industry experts, market leaders, distributors and end users in new product identification, definition, testing and ongoing improvement
  • Providing first class service and support
  • Keep product pricing extremely competitive while also returning profits
  • Establish and maintain a strong distribution base that shares our values