Australian Monitor Today
As one of the leading Audio Visual manufacturers in the world, Australian Monitor and its Distributors can be proud of its move into the Digital Age. With the initial release of the Revolution Series, followed closely by the AMD series of intelligent amplifiers, these developments stand them in good stead for the future. With a new direction comes new branding and “Integration Intelligence” is all about the blending of the Audio Visual and Digital realms.
There’s no doubt that the Australian Monitor of today is vastly different from where it humbly began over 35 years ago and we show no signs of slowing down.
In the Beginning
The birth of Australian Monitor as we know it today started in 1973 when Rod Craig, Roy Morgan and Alan Clarke saw an opportunity to become the distributor for Telex products in Australia. Audio Telex Communications began with two small offices in Sydney and Melbourne and just a handful of dedicated staff.
A few years later an opportunity was recognised for an installation amplifier range and a local Sydney company called Techcraft was purchased. Audio Telex, along with the small Techcraft design team set about creating a range of contractor friendly installation mixers, mixer amplifiers and amplifiers for the Australian market under the Audio Telex brand name.
Over the following years the range grew and now included some unique zoning solutions. This placed Audio Telex as the leading supplier of installation audio products in both Australia and then New Zealand. Audio Telex had expanded its operations to include six branch offices and warehouses across Australia and New Zealand as well as a design and manufacturing facility in its head office in Sydney, Australia. Audio Telex had indeed grown and now employed more than 30 people.
Towards the end of the 1990’s Audio Telex had been successfully exporting their installation products to the Asia Pacific market for a number of years and decided to expand its exporting operations even further. To make this a reality they needed a much larger manufacturing facility to manage the demand of the European market and a local Sydney company called Australian Monitor was purchased.
In the mid 1990’s Australian Monitor was famous for manufacturing high quality touring grade Mosfet amplifiers. With the pressures of off-shore manufacturing, as well as lightweight switchmode amplifier designs, Australian Monitor decided to begin a relationship with a factory in India. This relationship with the factory was one of the reasons Audio Telex purchased Australian Monitor as it saw this as the key to increasing manufacturing output, whilst maintaining its reputation of supplying quality products at an affordable price.
The existing range of Audio Telex installation products were re-branded as Australian Monitor and a European warehouse and dedicated sales team were added. The tag line ‘Clever Features, Contractor Friendly’ was created and was synonymous with the Australian Monitor brand for the next ten years truly representing the smart and functional features of the brand.
Distribution continued to grow and Australian Monitor was distributing to 75 countries around the globe. With the inclusion of additional distribution facilities to maintain the demand in the Middle East and the USA, Australian Monitor had become a true global success story.
In 2005 an iconic Australian Company called Hills Industries (a company which now employs over 2500 people) acquired Audio Telex and Australian Monitor. This provided Australian Monitor with a substantial investment to enable a focused research and development phase to bring the Australian Monitor brand into the digital age.